Stellantis MAAP — the advertised-price floor
“MAP” is MAAP — Minimum Allowable Advertised Pricing under the Stellantis Marketing Covenant (effective Oct 1, 2026). Mosaic CDJR is a Stellantis store, so every new Chrysler / Dodge / Jeep / Ram listing sits under it — website, ads, social, and third-party listings alike.
- Never advertise below MAAP. The floor governs the advertised number, not the deal — selling below it at the desk is still allowed.
- Headline price = only what everyone gets. MSRP, dealer-installed equipment, dealer discount, and incentives available to every customer. Nothing else goes in the main number.
- Conditional rebates sit separately. Military, first-responder, loyalty, conquest — each on its own line, with who qualifies stated. Never stacked into the advertised price.
- No banned hooks. No “unlock additional price” / “click for a lower price” language anywhere on the listing.
- No correction window. Pricing violations don't get a fix-it period, and a third strike in six months is a chargeback of 90 days' delivery allowance — check before you post, not after.
The FTC layer — every brand, every listing
FTC Act §5 and the FTC's Automobile Industry Pricing Transparency FAQs (Sep 15, 2026 — guidance with no grace period). The CARS Rule is dead; everything rests on §5.
- The advertised price is the real price — the actual number any consumer can walk in and pay, and the most prominent number on the page.
- Dealer-required fees are inside the price — including the full doc fee. Only government charges (tax / title / registration) may sit outside it. Where Minnesota law and the FTC point different ways, satisfy the FTC first.
- Never condition the price on a rebate only some qualify for, on dealer financing, or on a hidden extra down payment.
- Required add-ons are in — anything the buyer must take is part of the advertised price; optional items are labeled optional.
- Say if it's not there. A vehicle in transit or not on the lot is labeled plainly as such.
Minnesota — dealer advertising law
Minn. Stat. §168.27, §325F.67, and the Consumer Fraud Act (§§325F.68–.70).
- Dealer identity on everything. All advertising discloses it's a dealer sale (dealership name / “dealer” / “DLR”). A store car may never be posted so it looks like a private-party sale.
- Doc fee cap: the lesser of $350 or 10% of the sale/lease value (sales on or after Jul 1, 2025).
- The dealer answers for employee posts — a rep's listing is the dealership's advertising under every regime here, including personal Marketplace posts about store cars.
Marketplace posting order
Facebook Marketplace is the main channel and it has one Price field and no disclosure fields — so the order below is the compliance.
- Price field carries the FTC all-in price — and for Stellantis, never below MAAP. Never a payment, a placeholder, or a conditional-rebate price.
- Description, top first: (1) dealer identity line · (2) price-basis line — “includes doc fee of $X and all dealer-required charges; excludes MN tax/title/registration” · (3) each conditional rebate on its own line with who qualifies + end date · (4) availability / in-transit + stock # / VIN · (5) optional items labeled optional.
- Delete sold units immediately. Hand-posted listings don't auto-update — at incentive rolls especially, a stale listing is a wrong listing.
- Messenger quotes are advertising too — what you quote in chat must match the listing, same rules.
Source of record: your Nov 10, 2026 briefing + the compliance research in your project folder (ROB-FTC-REGULATIONS-2026-11-10 and the Minnesota new-car listing compliance report). Checkboxes are a working aid on this page only — they don't save. When a rule changes, this page gets updated, not memorized.
